Creating a mission statement
can help you focus your
business effort and do a lot of
good in bringing your
workforce together behind a
common theme. The key to
success is not just creating a
mission statement, it's living
the mission statement.
A mission statement identifies
the major purpose that you
fulfill when providing products
and services to customers.
Your mission statement should:
Include the reason for your
business
Identify your firm's unique
'value added'
Reflect your firm's core
business activity
Provide a focus
Identify the purpose you fulfill
Step One -- Develop your
mission statement by
identifying:
Stakeholders - Those people
who are directly affected by
the company's successes and
failures. Stakeholders could be
employees, internal customers,
organizational customers,
external customers.
Products and Services - Items
that you produce for your
customers. Products and
services might include
consulting, training, products
or services for individual use,
products or services for
business use.
Value Added - The key
advantage you provide over
the competition. Why would a
customer come to your
company for service? What
makes your company special?
Step Two -- Construct A First
Draft
The [your company name]
meets the [your products and
services] needs of
[stakeholders] by [value
added].
Step Three -- Refine the
Mission Statement
Is it too wordy? Is it brief and
to the point? Will employees
remember it? Would it make
sense to your stakeholders? Is
it a true mission statement and
not a goal? Does it inspire your
organization? Does it describe
your business focus and effort?
Is it unique?
Step Four -- Make It Visible
Post the mission statement for
easy review by all employees
and customers.
Step Five -- Live it!
This step will be easy if you've
involved your entire group in
the process.
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